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Bartronics India Limited, a Hyderabad based company established in the year 1990 is one of the leading companies of India which offers automatic identification and data capture(AIDC) technologies, radio frequency identification(RIFD), smart cards and point of sale (POS) solutions. The company became a public limited company in the year 1995  and got its current name on Jan 1, 1996. Currently Mr. Sudhir Rao is working as  Chairman and Managing Director of the company.Company is specialized in offering a labeling solution to the AIDC industry in the form of conventional barcode labels and the new RFID ‘Smart Labels’. The main emphasis of the company is to provide low cost RIFD products and labels. The company has been awarded with a certification from the MIFARE Certification Institute (Division of Arsenal research, Austria) for its MIRFARE cards. 

The technologies and products offered by the company are as follows:

The company has made a significant entry into its Retail Sector through POS hardware solutions and has made its market presence in the regions of Bangladesh, Sri Lanka, Dubai and Mauritius. The AIDC industry is also moving rapidly by making use of RIFD.The RIFD market is expected to reach $3.8 billion in 2008 and this company has contributed a lot for this sector.

The company also provides solutions in various fields like

• Security (Access Controls Systems, retail Security systems),
• Education (Campus Management Systems, Applicant tracking systems)
• Industrial (vehicle tracking systems, warehouse management)
• HR Solutions (HR management systems and attendance system)
• Healthcare and Hospital Management
• Hotel Management Services
• Finance Solutions

The company has a wholly owned subsidiary companies with the name of Bartronics Asia and Bartronics America Ltd. and the clients of the company include many big names of the industry like:- Intermec Technologies, Synel Technologies, Datalogic, Marson Technologies, and many more. The company has also entered into joint agreements with the following companies also i.e. Watchdata Systems, Singapore; Sil, Mauritius; Hayleys, Srilanka; Almoayyed Commercial Services, Bahrain; St Microelectronics; and Iris Corporation, Malaysia.

Recently the company has entered into a joint venture with LG electronics of USA for their IRIS recognition technology and products. The agreement allows Bartronics to deploy LG IrisAccess as part of its solutions in Europe, Africa and Middle East and South Asia (including India and Singapore).The company has also signed an agreement with the Government of Rajasthan for the Bhamashah Project.

The Company has shown a tremendous hike in its Net Profit for the Quarter Ended, June 2008. Net Profit of the company during the Quarter witnessed a  surge of 220.13% to Rs 15.27 crores as against Rs. 4.77 crore during the same Quarter last year. Net Sales of the company for the quarter ended June,2008 increased by 167.93% to Rs 67.93 crores as against Rs. 25.43 crores for the quarter ended June,2007 while its total income during this time period surged by 165.6% to Rs 67.93 crores versus Rs 25.57 crores in the corresponding time period last year.However,Expenditure of the company during April-June,2008 quarter has increased to Rs 44.08 crores when compared with Rs 19.17 crores last year.

I have reviewed the share price of the company for the last one month and the share prices are continuously rising for the past one month and are expected to rise more in the coming time period. The Share price of the company as on 17^th July, 2008 stood at Rs 146.85. Since then the prices rose continuously till 23^rd July, 2008 to be closed at Rs 181.60. After that the prices declined marginally for few days to be closed at Rs 174.50 as on 29^th July, 2008. The share price of the company in the month of August remained stable and saw a marginal increase and decrease to be closed at Rs 179.95 on 7^th July, 2008.